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Hospitality: Business Resources: Industry
A guide for HBVR 355, MKTG 326, and Culinary Entrepreneurship students creating business and marketing plans
The first step in locating industry information is determining how industry categories are organized and named. The North American Industry Classification System (NAICS) is a system for classifying industries using a code number. Industries may be compared across Canada, Mexico and the USA. Browse category 72 (Accommodations and Food Service) for most hospitality industries.
NAICS codes are updated every 5 years. Some NAICS codes are new in 2017, some have new 2017 codes but the same content as 2012, and some are reused codes in 2017 with new content. If you are looking at sources prior to 2017, you may want to check for changes to the code in the Concordance.
Once you determine the NAICS code(s) for your business, you can search library databases and government websites for industry information.
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Contains over 400 Canadian and 1,300 US Industry reports. IBISWorld research reports contain trends, statistics & analysis on market size, market share of major companies and industry growth rates. Major market segments are identified and also those key external forces affecting supply and demand within the industry. Performance analysis includes emerging industry trends as well as recent production performance.
Covers all disciplines of business, including: marketing, management, accounting, finance, and economics. Additional content includes: market research reports, industry reports, country reports, company profiles and SWOT analyses.