Guides: Hospitality Management &amp; Entrepreneurship: Market & Consumer Research

Key Questions

What is the location of your market?

What are the characteristics of your market?

Find resources to answer those questions here.

Market Information Sources

In addition to industry and professional associations, find data and information using government sources from the federal, provincial, and municipal levels:

Calgary Census Profile
City of Calgary Community Profiles
Community Information Database (Canada)
A free internet-based resource developed to provide communities, researchers, and governments with access to consistent and reliable socio-economic and demographic data and information for all communities across Canada. Select "Generate a Community Profile" to build a custom report. Use the drop-down to view information on population, income, employment, education, and other categories.
Small business resources (Government of Alberta)
Statistics Canada: Results and documentation of surveys and statistical programs
Economic outlook, analysis and statistics (Government of Alberta)
Alberta Activity Index, economic outlook, analysis, trends, labour market and Office of Statistics and Information publications and data