Marketing Resources: Articles and Databases

This journal from the American Marketing Association publishes articles selected by blind review judged on their contributions to the advancement of the science and/or practice of marketing that provide new insights, new ideas or new empirical results.

The latest original analysis of key developments in understanding consumer attitudes and behavious from the industry and academia. Explores the strategies of leading players in the global marketplace, trends, and techniques.

The Journal of New Business Ideas & Trends is a multidisciplinary journal that publishes original high quality papers written by both academics and practitioners, which capture leading edge developments, both in practice and theory. Authors may take a theoretical or an empirical approach, using either quantitative or qualitative methods. It aims to be an international forum for disseminating vital information and knowledge regarding new business thinking and is published by the Australian Business Education Research Association. The objective of the Journal is to present and stimulate research that provides insight into new business ideas and trends with the goal to broaden the knowledge of business professionals and academicians by providing valuable insight to business-related information, research and ideas.

Marketing Intelligence & Planning offers in-depth analysis of the intricate relationship between planning and implementation, plus informed opinion and critical analysis from international experts in the field. As marketing techniques and technology increase in sophistication, it is essential that marketing professionals and academics understand how to apply them effectively. It aims to provide the practical implications that will help bridge the gap between academic research and practice.