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Marketing Resources: Articles and Databases
A list of library resources for students in the Business Administration program, Marketing Major
Covers all disciplines of business, including: marketing, management, accounting, finance, and economics. Additional content includes: market research reports, industry reports, country reports, company profiles and SWOT analyses.
Contains over 400 Canadian and 1,300 US Industry reports. IBISWorld research reports contain trends, statistics & analysis on market size, market share of major companies and industry growth rates. Major market segments are identified and also those key external forces affecting supply and demand within the industry. Performance analysis includes emerging industry trends as well as recent production performance.
Provides coverage of science, the arts, law, lifestyles and academia from a Canadian perspective. Contains CBCA Education and CBCA Business & Current Affairs.**NOTE - If not opening, try another browser **
Provides access to Canadian daily and weekly newspapers with articles dating back to the early 1980s. Includes urban, rural and community news and publications from across the country.**NOTE - If not opening, try another browser **
Provides comprehensive coverage of business topics, including: local and regional business news, professional business journals, scholarly research, trade and industry publications and more. **NOTE - If not opening, try another browser **