Guides: Marketing Resources: Home

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Best bet marketing databases:

CARD (Canadian Advertising Rates and Data) Online This link opens in a new window
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This resource provides advertising rates, data, contact information and media planning resources for advertisers and public communications professionals.
Business Source Complete This link opens in a new window
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Covers all disciplines of business, including: marketing, management, accounting, finance, and economics. Additional content includes: market research reports, industry reports, country reports, company profiles and SWOT analyses.
IBISWorld This link opens in a new window
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Contains over 400 Canadian and 1,300 US Industry reports. IBISWorld research reports contain trends, statistics & analysis on market size, market share of major companies and industry growth rates. Major market segments are identified and also those key external forces affecting supply and demand within the industry. Performance analysis includes emerging industry trends as well as recent production performance.