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Parts/Materials Technician - Business Plan Project: Industry data & info

Use the resources in this guide to inform and support your business plan. For help with any of these resources or finding others, email Kevin Tanner (

There are two types of market research: primary and secondary. Primary market research refers to information you gather firsthand, via interviews, surveys, and observations, for example. Secondary market research is research conducted using existing data and information sources, such as government data, industry reports, and trade publications, to name a few. Browse below for access to secondary market research sources.

Industry reports: IBISWorld

Industry data & info

Additional resources

NAICS codes

The North American Industry Classification System (NAICS)  classifies businesses in the same industry with a common code. Learn more and find definitions on the Statistics Canada website. The following codes may be useful for your project:

  • 4413 - Automotive parts, accessories and tire stores
  • 4152 - New motor vehicle parts and accessories merchant wholesalers
  • 4153 - Used motor vehicle parts and accessories merchant wholesalers
  • 4841 - General freight trucking
  • 4842 - Specialized freight trucking
  • 8111 - Automotive repair and maintenance

Recommended websites

Check out the industry-specific sites listed below - recommended by your instructors and library liaisons!


Automotive (after-market)



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