There are two types of market research: primary and secondary. Primary market research refers to information you gather firsthand, via interviews, surveys, and observations, for example. Secondary market research is research conducted using existing data and information sources, such as government data, industry reports, and trade publications, to name a few. Browse below for access to secondary market research sources.
The North American Industry Classification System (NAICS) classifies businesses in the same industry with a common code. Learn more and find definitions on the Statistics Canada website. The following codes may be useful for your project:
Check out the industry-specific sites listed below - recommended by your instructors and library liaisons!